Path 2 Purchase - TELCO - New Product Release

LONDON, UK. Chatterbox Labs, the leading provider of machine learning and NLP technology that monetizes real-time short form social data, are pleased to announce the release of “Path 2 Purchase – TELCO.”

Chatterbox Labs have developed an extensible NLP Framework that allows strategic partners to build real-time NLP products within days to suit industries and use cases, and the framework is adept at dealing with market dynamic changes. Chatterbox Labs’ leading product, Path 2 Purchase, monetizes real-time data streams to cut through the noise in billions of online conversations and pinpoint high value in-moment buyers across their path to purchase.

“Path 2 Purchase - TELCO” is specifically focussed on identifying in real time pre-purchase intent in social data for the telco sector. We identify any consumer expressing an interest, consideration and lead validated intent to buy a new phone or associated telco product. “Path 2 Purchase – TELCO” has been specifically developed to enable our partners to offer their clients unparalleled accuracy in pin pointing pre-purchase intent amongst consumers on social data in real-time. Every sector we roll out has specific characteristics in the amount and type of pre-purchase intent being expressed online. With the TELCO sector we discovered more than 50% of pre-purchase intent sits within the ‘CONSIDERATION’ phase. Consumers on social data networks are actively stating the choice they are seeking to make; perhaps as they come to the end of their current network deal. We pick up data such as:

“New iPhone 6 or Samsung Galaxy? #undecided”

Our partners can in real-time find this information and provide it to their customer to act ‘in’ the moment. The opportunity to monetize in real-time, to influence or close the deal is where Chatterbox Labs are really disrupting the market.

Dr Stuart Battersby, CTO, Chatterbox Labs commented, “….the accuracy levels we have achieved are incredibly high, spiking to 86.1% within the consideration phase; and the insight for our partners into the industry specifics of pre-purchase intent will help them monetize data quickly.”

Chatterbox Labs are a Data Science company operating in the areas of Machine Learning & Natural Language Processing (NLP) technology. Having spent 6 years in academia completing our multi-lingual machine learning technology framework and product suite, we are commercially exploiting the $10bn market opportunity including monetising real-time short-form social data in global markets. Our patent pending technology is disrupting commerce markets by pinpointing the ‘in’ moments on the consumer path to purchase.

For more information please contact Andrew Watson, VP Strategic Alliances or visit our web site